BHETA’s 2020 Exclusively Show in June will see the debut of a new ‘Launchpad’ shell scheme area designed to meet the needs of smaller manufacturers and suppliers in the housewares industry.
Launchpad will provide a level playing field for smaller manufacturers, enabling them to gain exposure for their products without the cost associated with a full-scale exhibition stand.
The Exclusively ‘Launchpad’ initiative offers new suppliers a simple-to-use shell scheme stand at a very affordable rate, together with a full marketing package included in the price.
Will Jones, Chief Operating Officer at BHETA, said: “One of the unique aspects of the Exclusively show is that it has always provided a level playing field for large and small brands. Our Launchpad initiative allows the newest and the smallest businesses to get in front of some of the industry’s most significant buyers; and helps retail visitors find something a little bit different.”
Exclusively has over 150 exhibitors representing all the major brands and key product categories so, for example, in 2020 tableware suppliers such as Denby, Royal Doulton, LSA, Robert Welch, Arthur Price and Rayware will be exhibiting.
Organisers say Exclusively is a show that really delivers for its exhibitors, attracting key housewares, tabletop, small electrical and gift buyers from both the UK and overseas, including leading department stores, multiples, independent retailers and garden centres. Retail visitor numbers to the show have been increasing over the past few years, a testimony to the show’s ability to continue evolving – presenting new opportunities for exhibitors and visitors alike.
As a result of the many new and expanded initiatives, the event will be known simply as The Exclusively Show with all brands from housewares, electricals, lifestyle gifts and tabletop brands together in one premium space.
More information about Exclusively and all other BHETA events can be obtained from the BHETA Member Services Team on 0121 237 1130 or via the website www.bheta.co.uk.