Fagor America launches new brand – Zavor

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Tapping into the growth of the multi-cooker category, top pressure cooker company Fagor America will launch a new brand Zavor this autumn

The team behind Fagor America has announced that it is launching a new brand this autumn, called Zavor. After closing its doors in late 2017, the minds behind the top pressure cooker brand in the US put all their efforts into continuing the product line on their own terms.

“This is an exciting adventure for us and we are extremely lucky that we can count on the support of trusted retailers we’ve developed strong and successful relationships with over the last 25 years,” says Patricio Barriga, president and CEO.

Zavor will focus on easy-to-use and versatile multi-cookers that bring users closer to a healthier lifestyle and the brand debut will consist of Fagor America’s classic and recognised award-winning stovetop pressure cookers and multi-cookers, including the DUO pressure cooker and LUX multi-cooker, plus several new additions like the LUX Edge multi-cooker.

During the initial roll-out, Zavor is working with trusted partners and retailers such as Bed Bath & Beyond and Macy’s to begin getting products in stores and online. As more and more products are received, outreach to collaborators such as cookbook authors, bloggers and influencers will help give this up and coming brand a well-deserved spotlight.

“For us, at Zavor, it isn’t about just the love for the product,” adds Sara de la Hera, VP of marketing and sales, “but what the product does and the passion behind it that moved us to say ‘look, this is what we know, this is what we enjoy, we need to continue with it.’”