Mastrad set for a French revolution!

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French cookware brand Mastrad is excited to announce its plans to energise the UK market, all of which will be unveiled at the Exclusively Shows 2019

Mastrad, the famous French cookware company is excited to announce its plans to energise its UK market share.

Since 1994, Mastrad, who started with the ground-breaking Deos stainless steel soap, has led the way in baking moulds, utensils, food preparation tools and accessories. The brand also now boasts a market leading range of meat probes and thermometers.

Mastrad’s managing director, Thibault Houelleu, says: “We’re really excited to be refocusing our resources on bringing our products to the UK customer base, as the UK market has long been an exciting place to launch new products.

“With the pipeline of newness coming through, we’re looking forward to adding a bit of French flair. We’re also putting a new structure in place to ensure that the UK trade is able to see first-hand exactly why we’re one of France’s best loved kitchenware brands.

“The reaction we’ve already had to our new Meat It meat thermometer has been sensational, and we can’t wait to show everything else.”

Christian Dalton, who will be representing Mastrad in the UK, adds: “Even before we announced Mastrad’s UK plans, we received a number of enquires to see the range. I guess some secrets are just too good to keep quiet!”

Further information on Mastrad’s range of Utensils, Preparations Tools, Cooking aids, Baking & Dessert Moulds along and their Meat thermometer range is available from Christian Dalton on cdalton@inspiredlifestylebrands.com

Tel: 01604 536785/07840 767788