Sparkling water brand, SodaStream, has become a member of the British Home Enhancement Trade Association
Sparkling water brand, SodaStream has become a member of the British Home Enhancement Trade Association (BHETA).
SodaStream is a UK subsidiary of the Israel-based manufacturing company best known as the maker of the consumer home carbonation product of the same name. The device, like a soda syphon, carbonates water by adding carbon dioxide from a pressurized cylinder to create soda water.
Now part of PepsiCo, SodaStream was founded in London in 1903. The company now produces a range of associated products including reusable water bottles as well as syrups and flavours to create a variety of carbonated drinks.
Will Jones, BHETA’s sector director for housewares and small domestic appliances, says: “This is excellent news for BHETA. SodaStream is a great brand with an exciting range and increasingly part of the healthy lifestyle market.
“It’s good to see it now part of the Association and Exclusively will provide a perfect platform to engage with UK retailers.”
For more information about BHETA membership, contact the Member Services Team on 0121 237 1130 or visit the BHETA website www.bheta.co.uk