“Why we stock finum”

64

Three retailers and coffee specialists discuss why they stock flavour-enhancing brand finum® benefits

Renowned for its flavour-enhancing, award-winning products, the finum® brand is a global leader in biodegradable tea filters, as well as designing stylish and highly qualitative drinkware in combination with unique filtering components for both tea and coffee and award-winning grinders for coffee and spices.

In fact, the finum® slogan, “… do yourself a flavor!” sums the company up, making reference to the growing community of aficionados who enjoy preparing their food and beverages using thoughtfully designed kitchenware to obtain the best quality flavour.

“The coffee and tea aficionados continue to grow our business in Germany and overseas,” says Christian Justus, who founded the finum® brand, and who himself designs many of the products.

“These customers find pleasure in collecting teaware and coffee tools and are more knowledgeable. As such, upscale speciality and grocery stores are constantly looking for points of differentiation and recognise that loose leaf tea and gourmet coffee are still a highly profitable niche, and therefore ask for thoughtfully designed accessories to brew a cup.”

Below, three specialists explain why they stock finum.

Peter Angelo Longo, general manager, Porto Rico Importing Company, New York
“We sell more than 100 loose teas, 20 spices, and 96 single origin coffees. We only sell one tea filter and that’s finum®. Our customers use large and small tea filters for everything from brewing kettles of tea to sachet garni for soups and stocks to brewing ice coffees overnight, and our wholesale clients swear by them. The finum® tea filter continues to be very popular because of its excellent quality.”

Robyn Caval at Bowery Kitchen

Robyn Caval, owner, Bowery Kitchen, New York

“As a retailer in business for 21 years, the coffee and tea category has grown so much over the years. It’s an honour for Bowery to carry such a superior product in our assortment of coffee and tea filters. finum® is a product that embraces both style and function perfectly.”

Bernardo Muniz, Zabars

Bernardo Muniz, housewares manager, Zabars, New York

“We carry the finum® line of products as they are made in Germany, not China. Our customers look for quality products and finum® is a perfect fit for our store, alongside many first-rate brand names.”