The Cookware Company unveils new brand

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Renowned for its GreenPan brand, the original brand of ceramic non-stick, The Cookware Company is set to launch its third and latest toxic-free cookware brand, Blue Diamond, in the UK

Blue Diamond is the third and latest toxic-free cookware brand from The Cookware Company, joining the original brand of ceramic non-stick, GreenPan and its newer sister brand Greenchef, and visitors to Exclusively Housewares in London, June 11-12, will be able to see all three.

Blue Diamond has the same excellent properties and pedigree and is designed to work well as an ‘As Seen on TV’ brand. It has a stunning style – dark blue with diamond speckled interior, raised profile base and stainless-steel handles.

Its performance is equally stunning! The interior coating is enhanced by diamonds, so it conducts heat brilliantly (diamonds are four times as good at conducting heat as copper) and is also metal utensil-safe (pictured).

It is super non-stick so very little butter or oil is needed, dishwasher-safe and has an even heat distribution.

“In pursuit of spreading the toxin-free message, we launched our third non-toxic brand, Blue Diamond, initially in the US, followed by other markets, and now in the UK at Exclusively,” says Dieter Naessens, president of The Cookware Company.

Dieter Naessens

“We wanted to create a brand with all the same excellent properties and pedigree as GreenPan and GreenChef, but one that would work well as an ‘As Seen on TV’ brand.”

Enhanced by diamonds, the key message is the cookware conducts heat brilliantly (diamonds are four times as good at conducting heat as copper), has super non-stick (using little or no oil or butter), is dishwasher-safe, has an even heat distribution and is metal-utensil-safe.

The range looks stunning too, a dark blue with a diamond speckled interior, raised profile base and stainless-steel handles.

www.greenpan.co.uk