[The recently-launched Magisso Visibility Bottle received the Global Innovation Award from the International Housewares Association in Chicago in March
Announced at the recently-held IH+HS Chicago Show, in March, Finnish design brand Magisso picked up an award for its new Visibility Bottle.
The Visibility Bottle is Magisso’s newest innovation, bringing safety to consumers’ everyday life. The Visibility innovation is the first BPA-free reflective vacuum insulated steel bottle, designed to make users visible in low-light environments, while hydrating them on the go.
“We, at Magisso, are honoured that our hard work has been recognised in such a global way,” says Juhani Siren, Magisso CEO. “Our desire is to help people reduce the use of single-use disposable cups and bottles that are harmful to the environment. Most importantly, we want to keep people safe in low-light.”
The International Housewares Association is a trade organisation that has been promoting the sales and marketing of housewares since 1938. The association honours excellent product design annually with the GIA award. The award is presented every year at the International Home + Housewares Show in Chicago. This year, there were over 600 entries in several categories and other finalist included brands like Alessi and Thermos.